80201-0029 - Japanese Tank and Flag

Advertising postcard for postal life insurance showing a Japanese tank and fighter planes.

It reads “Guard the Home Front with Postal Life Insurance” (簡易保険で銃後を護れ, Kanihoken de jyugo o mamore).

In the 1930s and 1940s, “voluntary” savings were so greatly encouraged to finance the Japanese war effort that by 1944 (Showa 19) Japanese households were saving an incredible 39.5% of disposable income.