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160202-0002B - Japanese Pocket Knife Ad

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Showa 1940s Unknown

Advertising for Shichifuku Naifu (七福ナイフ), a multi-tool like the Swiss Army knife, manufactured by Osaka based Sakurai Knife Seisakusho (櫻井ナイフ製作所), published in the Sunday Mainichi (サンデー毎日) of February 18, 1940 (Showa 15). This weekly Japanese magazine was established by Mainichi Shimbun in 1922 (Taisho 11) and is still being sold today.

Kjeld Duits Collection
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Mainichi Shimbun, Sunday Mainichi, advertising, knives, magazines, news media, tools
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