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160303-0045 - Gods of Fortune


Outside Taisho 1920s Unknown

Hikifuda (引札), a print used as an advertising flyer by local shops. They were popular from the 1800s through the 1920s.

Daikokuten (大黒天, back) and Ebisu (恵比寿), two of the Seven Gods of Fortune (七福神 Shichi Fukujin), in front of two cargo vessels with raised sails symbolizing prosperous business.

Daikokuten and Ebisu are traditionally seen as gods of business and trade.

Kjeld Duits Collection
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Daikokuten, Ebisu, Shichi Fukujin, advertising, beliefs, boats, cargo boats, hikifuda, kami, posters, religions, transportation
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