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160303-0048 - Seven Gods of Fortune


Taisho 1920s Unknown

Hikifuda (引札), a print used as an advertising flyer by local shops. They were popular from the 1800s through the 1920s.

The Seven Gods of Fortune (七福神 Shichi Fukujin) traveling in boats. In the foreground there are pine trees, symbolizing longevity, virtue, rebirth, renewal, and a bright and hopeful future.

Kjeld Duits Collection
Find similar:
Shichi Fukujin, advertising, beliefs, boats, cargo boats, hikifuda, kami, posters, religions, transportation
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