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160303-0048 - Seven Gods of Fortune

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Taisho 1920s Unknown

Hikifuda (引札), a print used in the early 20th century as an advertising flyer by local shops.

The Seven Gods of Fortune (七福神 Shichi Fukujin) traveling in boats. In the foreground there are pine trees, symbolizing longevity, virtue, rebirth, renewal, and a bright and hopeful future.

Kjeld Duits Collection
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Shichi Fukujin, advertising, beliefs, boats, cargo boats, hikifuda, kami, posters, religions, transportation
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