160309-0032 - Crowing Rooster

Color lithograph of a rooster crowing as dawn breaks over a farming village of farms with thatched roofs.

The illustration was used on a postcard encouraging farmers to buy fertilizer at the farmers’ co-op with the slogan, ‘one village, one heart’.

The postcard was published by Zenkoren (全購連), the National Purchasing Federation of Agricultural Cooperative Associations (全国購買農業協同組合連合会).

This organization was established in 1923 (Taisho 12). In 1972 (Showa 47), it merged with ZEN-NOH (全農), the National Federation of Agricultural Co-operative Associations.

Published no later than February 1933 (Showa 8).

Japanese text: 一村一心 肥料は組合 （産）全購聯 (Isson isshin. Hiryo wa kumiai – Zenkoren)