160309-0044 - Postal Account Advertising

Advertising postcard for Furikae Chokin, a postal giro account which offered both transfers and savings. The card features an illustration of a uniformed postman with the title Furikae Chokin (振替貯金). The notes in his hands describe the accounts two services.

In the 1930s and 1940s, “voluntary” savings were so greatly encouraged to finance the Japanese war effort that by 1944 (Showa 19) Japanese households were saving an incredible 39.5% of disposable income.

Japanese text: 振替貯金 取引に 送金に (Furikae Chokin. Torihiki ni. Sokin ni.)

This postcard was published sometime between February 1933 (Showa 8) and August 1945 (Showa 20).