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160309-0048 - Gendai Magazine Advertising


Outside Showa 1920s Unknown

Advertising postcard with an illustration of a man exhorting people to read Gendai (現代), published by Dai-Nippon Yubenkai (大日本雄辯会, Greater Japan Oratorical Society).

The Japanese publishing company Kodansha is a spin-off of the Dai-Nippon Yubenkai and still publishes magazines called Gendai.

The caption reads, “People wake up. Read Gendai!”

Japanese text: 醒めよ国民! 読めよ『現代』!

Kjeld Duits Collection
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