160306-0020 - Japanese War Bonds Ad

Advertising postcard published in 1940 (Showa 15), featuring an illustration of countless military airplanes flying above Japanese flags, for war bonds for Japan’s war effort in China.

The bonds were issued by the Japanese Ministry of Finance and sold at the post office.

In the 1930s and 1940s, “voluntary” savings were so greatly encouraged to finance the Japanese war effort that by 1944 (Showa 19) Japanese households were saving an incredible 39.5% of disposable income.

Japanese text: 戦線へ彈丸を！・事変国債・郵便局売出し・八月二十二日より九月二にちまで・大蔵省