160310-0017 - Gods of Fortune

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Outside	Taisho	1910s	Unknown
Hikifuda (引札), a print used as an advertising flyer by local shops. They were popular from the 1800s through the 1920s. This print shows the traditional Seven Gods of Fortune (七福神, Shichi Fukujin), who were believed to grant good fortune to people. The woman in the red kimono putting out New Year decorations is most likely Benzaiten (弁才天 or 弁財天). The seven gods were first introduced as an entity in 1420. They are Ebisu, Daikokuten, Bishamonten, Benzaiten, Jurojin, Hotei, Fukurokuju (sometimes omitted), Kichijoten (sometimes omitted). They were an essential part of traditional Japanese New Year celebrations. Japanese text: 大福帳 (Daifukucho) – Account book
Kjeld Duits Collection		ReligiousPeople
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