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160901-0039 - Gods of Fortune


Inside Meiji 1900s Unknown

Hikifuda (引札), a print used as an advertising flyer by local shops. They were popular from the 1800s through the 1920s.

This print shows Daikokuten (大黒天, right) and Ebisu (恵比寿), two of the Seven Gods of Fortune (七福神 Shichi Fukujin), who were believed to grant good fortune to people. They were an essential part of traditional Japanese New Year celebrations.

Daikokuten and Ebisu are traditionally seen as gods of business and trade.

Kjeld Duits Collection
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Daikokuten, Ebisu, New Year, Shichi Fukujin, advertising, beliefs, celebrations, customs, decorations, festive events, hikifuda, holidays, kami, people, posters, religions, shintoism
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