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160904-0016 - Japanese War Bonds Ad


Outside Showa 1930s Unknown

Advertising postcard for war bonds for Japan’s war effort in China, 1938 (Showa 13).

The illustration features a soldier, a male and female factory worker and a schoolgirl volunteer wearing a rising-sun headband. The Japanese flag dominates the background.

In the 1930s and 1940s, “voluntary” savings were so greatly encouraged to finance the Japanese war effort that by 1944 (Showa 19) Japanese households were saving an incredible 39.5% of disposable income.

Japanese text:

• 志那事変国債 (China Incident War Bonds)
• 国債でせめて銃後の御奉公 (Do your national duty as a member of the home-front)
• 銃とる心で国債報国 (Serve your fatherland with the spirit of a soldier)

Kjeld Duits Collection
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Imperial Japanese Army, Second Sino-Japanese War, advertising, armed forces, art, conflict, illustrations, military, people, posters, propaganda, savings, unrest, war, war bonds
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